While conceptually most people might indicate that they would prefer doing business with someone who adheres to absolute integrity, the reality is that unless a real estate professional is capable of combining enthusiasm, hype and motivating prospective buyers, he won't get the needed results. When an agent discusses listing one's home with a homeowner considering selling his home, he must realize that he is also in competition with others seeking that same listing.
My personal trademarked slogan is, "I'll always tell you what you need to know, NOT just what you want to hear," TM but that does not mean that anyone works in a vacuum, and therefore the facts must be presented in the most palatable manner, using the finest in sales techniques and people skills. This fine line should not mean compromising integrity, but rather understanding and using one's words in the most effective and motivating manner.
One can be enthusiastic and motivating without abandoning one's ideals and commitment to integrity! Doing so may mean taking a little more time and effort, but isn't it worth it, to get the best results, while being true to oneself and ideals.
Know what you can compromise without selling out! When a real estate professional understands how to merge both necessary components, he best serves his clients.
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