Effective Sales Training Uses Role Playing

Becoming a proficient sales professional takes a commitment to excelling at the skills necessary to maximize results. Contrary to what some people say, almost no one is a "born salesperson," and most people need to learn and then hone the necessary skills. While many claim they have the "secret formula," the most effective way to be successful in sales, is to practice proper techniques. Excelling at sales can be compared to excelling at sports - - it requires first learning the proper and best techniques to get the desired results, and then practicing. Either fortunately or unfortunately, there is no short cut.

One cannot learn how to sell merely by attending classes, reading, or observing others selling. While all of those are important in the orientation and training process, becoming good at sales requires practice and repetition. However, this becomes complicated because if an inexperienced, ill-trained, and unprepared individual attempts to sell before he is ready, often times he "blows" the opportunity with the individual he gave a less than ideal presentation to. For that reason, as well as others, it is essential to develop and use other training and practice methods and techniques.

The best way to be trained and to practice one's sales presentation is by "role playing." Role playing requires the assistance of a trained and proficient sales professional, to oversee the process, and to assure the technique being used is excellent. Just as a tennis player constantly practicing using poor form, or a golfer constantly repeating a less than ideal golf swing, or a baseball player practicing a bad swing, role playing practice is only effective if the technique used is good.

The first step in role playing is that one first assume the part of the customer or client, and that the experienced, proficient sales professional present to him, while one attempts to make it difficult for the professional. After repetition, discussion, and practice, the roles should be reversed, and the new person should now do the presenting to the seasoned individual. It is essential to realize that this is not a one- time role playing practice session, but must be repeated on an ongoing basis, initially multiple times per day, then daily, then perhaps weekly, etc. Even the most seasoned professional must role play on a regular basis, in order to assure that he has not developed habits that weakens his performance. If one thinks about it, that is why actors use writers and directors - - to guide them to their optimal performance.

The first step is to effectively learn everything necessary to sell either the product or service. That includes necessary technical information, introductions, script, listening skills, consultative selling techniques, etc. I recommend reading my Associated Content articles on these topics to assure success. Then, one must learn how to answer and overcome any possible objections. For a review of that techniques, one can review my previously published article on Ezine articles. An effective salesperson also develops the techniques and skills needed to successfully use the fall-back strategy of knowing how to recreate need and give yourself another opportunity.

After all that is learned, re-learned, practiced and re-practiced using role playing effectively, and one is confident in his abilities and techniques, then "a salesperson is born."