In the past few years, much has been written and said about the
need to brand oneself, a business, and/ or one's business. However,
merely discussing branding without a clear - cut and meaningful strategy,
rarely gets any desired impact or result. Like nearly every other
activity or planned action, there is a need to develop, create, and then
follow a well - developed strategy, if you want your branding effort to
be meaningful. Creating a brand but not following up with a good
strategic plan and effort is akin to practicing and developing the best
sales presentation, only to never present it in front of anyone. The
reality is that you need a strategy in order to communicate your brand! Whether you are a large or small corporation, large or small not - for profit/ organization, or a service industry (such as Real Estate professional), well - considered, effective branding is an important detail!
1. What do you want to say? What is your niche? How are you different from others, and why should someone select you rather than your competition? Have you ever fully explored in your own mind's eye precisely what your niche is, and why someone should choose you? What precisely is your brand? Do you believe in it, live it daily, and are you consistent in your actions, attitudes and your words/ behaviors? In other words, who exactly are you, and why should anyone else care? Do you believe in you? If others knew what you know about you, would they choose you?
2. How are you going to get to where you want to be? If you really want to develop your own brand, you need to follow a step - by - step, clear - cut strategy and approach? If you understand the need for personal and individual branding, you will need to create a combination of a strategic and action plan. This necessitates using all forms of media available in a consistent manner. One must avoid the trap of over - relying on overusing one mode, but must rather use a balanced approach, where each method works synergistically with the other to create the same brand, and get others to understand it. In terms of media use, it means using conventional methods, alternative approaches, and digital forms. It is important to understand that after first determining one's niche or target market/ audience, it should influence and direct you as to which form should have the greatest emphasis. Conventional includes areas such as print advertising, face - to - face, snail mail, and telecommunications, etc. Alternative marketing includes those items that have been rarely attempted but that you might feel would enhance your branding efforts. Digital are areas such as social media, email, texts, webinars, eblasts, etc.
Once you've determined your niche and what you want to say about yourself, and how selecting you provide value and values, you need to create a workable and meaningful strategy. Are you ready to commit to creating your personal brand?
1. What do you want to say? What is your niche? How are you different from others, and why should someone select you rather than your competition? Have you ever fully explored in your own mind's eye precisely what your niche is, and why someone should choose you? What precisely is your brand? Do you believe in it, live it daily, and are you consistent in your actions, attitudes and your words/ behaviors? In other words, who exactly are you, and why should anyone else care? Do you believe in you? If others knew what you know about you, would they choose you?
2. How are you going to get to where you want to be? If you really want to develop your own brand, you need to follow a step - by - step, clear - cut strategy and approach? If you understand the need for personal and individual branding, you will need to create a combination of a strategic and action plan. This necessitates using all forms of media available in a consistent manner. One must avoid the trap of over - relying on overusing one mode, but must rather use a balanced approach, where each method works synergistically with the other to create the same brand, and get others to understand it. In terms of media use, it means using conventional methods, alternative approaches, and digital forms. It is important to understand that after first determining one's niche or target market/ audience, it should influence and direct you as to which form should have the greatest emphasis. Conventional includes areas such as print advertising, face - to - face, snail mail, and telecommunications, etc. Alternative marketing includes those items that have been rarely attempted but that you might feel would enhance your branding efforts. Digital are areas such as social media, email, texts, webinars, eblasts, etc.
Once you've determined your niche and what you want to say about yourself, and how selecting you provide value and values, you need to create a workable and meaningful strategy. Are you ready to commit to creating your personal brand?
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