Tuesday, January 3, 2017

Is It The Message, The Messenger, or How It's Communicated?

Have you ever wondered why some speeches or speakers are so much better received than others, even when the message often appears or seems to be so very similar? Why is it that the same context, content and ideas may be covered, yet the audience receives certain speeches so much better and more warmly than they do others? After giving many hundreds, if not over a thousand presentations, training sessions, etc., over the last four decades, as well as having attended and participated in innumerable others, I have pondered and wondered what the determining consideration generally is. Is the main factor the speaker, the subject matter, or how it is communicated that makes the big difference, or some combination of all of these?

1) The message: Although the subject matter might be the same or very similar, is your message getting through the way you would like it to? How clearly are you making your main point, and is your emphasis in line with the group's heritage, needs, priorities and perspectives? What precisely is the message your audience is going to be walking away with? Have you effectively delivered your message so that your call to action will be the take - away? Can you deliver a jingle - type, simple and easy to understand message that others will both understand, take to heart and truly care about? What might others be doing either more effectively or I with more impact, that you might learn from, while still maintaining and preserving your individuality and integrity? How might doing this strengthen your message?

2) The messenger: Sometimes your message fails to take hold because of something to do with your style, delivery, or how others perceive you? Are you considered an individual of absolute integrity, or is there some aspect of your personality, persona, or delivery than either turns others off, or at least doesn't make them like either you or your message? Have you reviewed your body language, posture, eye contact, or speech nuances, and compared these with speakers who appear to be far better liked or accepted?

3) How it's communicated? Are you getting your point across the way you want to? Are you using too much, or too little humor or anecdotes? Are you connecting sufficiently with your audience, and getting them involved and participating actively? What will be their take away from the presentation? Are they grasping your point or main message? What might you do differently or better?

Only when one considers the message they are conveying, how you appear or seem to others, and the actual presentation/ communication itself, will you get the optimal results and responses. If you want to give the best speech you can and truly connect, view yourself objectively, as others might.


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