Monday, October 26, 2015

The Importance of Setting Goals

One of the major reasons that individuals often do not achieve to their potential is that they fail to effectively set goals. Setting a goal gives one the opportunity to have "something to shoot for," and to focus on. There can be no true achievements if we do not set goals.

Whether this relates to a specific group, or any individual, it is important to recognize that goal - setting is an essential component to making a meaningful difference. How can anyone expect to get desirable results, if he does not focus on, and pursue a course of action, based on achieving a goal? The best salespeople always focus with this mindset, as to true statesmen, and the highest quality service providers, including professionals we might not ordinarily think of, in this regard, including providing the best service and performance as either a real estate or financial professional.
 
When any organization starts a project, it needs to set goals, in order to measure if the project was a success. In order to set goals, one should do the following (think about these, also, in terms of how they might relate to a variety of individuals, on a personal level) :

(1) Think about what is the purpose or aim of the project.

(2) Think of an Action Plan to complete the project (See any of my articles on action plans).

(3) Determine a financial budget.

(4) Forecast a manpower - usage budget.

(5) Create a realistic timeline.

(6) Be realistic, but "aim high."

(7) Figure out what assets or characteristics you and others have that will be helpful in accomplishing the necessary action to achieve your goal.

(8) Create a "wish list."

(9) Draw a line down the middle of the page. On the left side, list anything that might be helpful in achieving your aim. On the right side, list the obstacles that you can conceive of.

(10) Next to the obstacles, create an action plan to overcome those obstacles and challenges.
Many people speak of goals as if the mere creation of goals will cause you to achieve them. In my over thirty years of consultative sales and marketing experience, I have discovered that the creation of goals is merely the first step in accomplishing anything. Goals give you a parameter, to then create and work an action plan. Just as the mere creation of goals does not automatically cause success, the creation of an action plan likewise does not guarantee success.

In order to have success, one must first set the goals, then determine the best course of action, and then, most importantly "work the action plan." Nothing will get done unless all these steps are effectively done in sequence.

There are always individuals who look for a simple way to do something, bypassing effective and comprehensive planning, or stalling and setting no goals. Weak individuals become weak "leaders," and weak leadership is no leadership at all. When someone doesn't follow through on a personal matter, it hurts only that individual. When someone gets involved in an organization, and assumes a leadership position, lack of proper planning, organization and goal setting, is potentially disastrous. Goal setting is extremely important, but for one to achieve one's goals, action is necessary!

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