Why A Professionally Prepared CMA and Marketing Plan Are Priorities To Sell A House?

We often hear people discuss the need for a CMA (comparative/ comparable market analysis) to best determine approximately what a house is worth. Unfortunately, this process is far from being an exact science, and real estate professionals might come up with sometimes considerably different numbers and suggestions. Both a quality, realistic CMA, combined with a well - defined marketing plan, will generally best bring forth the best result to someone who wants to sell his home. Shouldn't the objective of the process be to obtain the best possible price (available in the present market conditions) in the shortest period of time, with the least degree of hassle?

Seek and put more credibility in looking at comparables that pay more attention to the most recent transactions, and focus on other homes in a like - priced (with equal appeal) neighborhood/ area, that have recently sold, as well as those that have not, and the competition on the market (at present). Homeowners must be able, and willing, to avoid and overlook their emotional attachment to their home, and view their house as potential buyers might. Avoid pricing your house at the top of the market, and pay attention to how best to price it, to attract the buyers your home will predominantly appeal to.

Only when the CMA is used in synergy with a fully - developed and well - considered Marketing Plan, will the best results be achieved. Marketing is not merely about how much is spent, but which vehicles are used, and how well they are. Marketing should focus on the niche market that is best attracted to your home, because of a combination of price, neighborhood, size of house itself (as well as the overall property), etc.

No degree of marketing will work as it should unless the homeowner and the real estate professional are on the same page throughout the process. It is a good idea to put this plan into writing and for both the agent and the homeowner to sign off on it!

After all, isn't the purpose of this effort, not merely to over - price, because listing price and selling price as far different entities. You can list at any price, but your home will sell at a price determined by the marketplace, not by either the homeowner or agent! You will best sell your home at the highest possible price in the shortest period of time, with the least amount of hassle, when you synergistically use your CMA and your Marketing Plan!