Do you need a web presence?

Since the end of the twentieth century, the significance of having a Web presence has grown exponentially. However, undoubtedly, having a Web presence is far more important in some industries than others. When I need information quickly about nearly anything, I use an Internet Search engine directly from my Blackberry, and "Google" or "Bing" it! Of course, when I'm on my netbook, laptop, or desktop computer, I add Associated Content to that search as well. These internet searches are important, time-saving, first steps in gathering information, or in making a purchase.

Almost everyone today uses the internet to purchase items like airline tickets. Almost as many use the internet to reserve a rental car or a hotel room. These are the types of items where the internet, and internet presence are not only important, but they are necessities. Yet, Web sites like Priceline, and Hotels.com, use extensive radio, television and print advertising to "drive" people to their Web sites.

Most people today begin their real estate searches on the internet. Most realtors, as well as developers, and sites like MLS.com, Zillow, Trulia, etc., use their Web sites to drive business. Where a few years back people depended on print ads to search for a home, today the vast majority use and prefer to use the internet. Use of the internet is preferred because it is easier to search, one can get more information, and is capable of seeing far more information and detail, through the use of tools like Virtual Tours, etc.

Online retail was revolutionized by sites like Amazon, which first totally changed the way books were purchased, and then with its deals with other vendors, as well as introduction of unique products like the Kindle. E-Bay has changed the way people shop, and has brought "auctions" to the masses. Many "brick and mortar" stores such as Macy's, Best Buy, WalMart, K-Mart, Sears, and many others have developed extensive Web sites and Web presence, while maintaining their stores. They have realized that while some prefer the convenience and time-savings offered online, others still prefer to shop for many items in stores (especially clothing, etc.).

Certain service- oriented organizations and professionals have expanded their Web presence, but it uncertain and difficult to measure what net impact that Web presence has. For example, while a dentist can show pictures and even videos online on their Web site, and can help market themselves, previous attempts at advertising for many professionals proved to be not as successful as in retail, because most people appear to locate their health professionals by word of mouth (referrals) or by necessity due to HMO's, One way health professionals can and should use the internet is to permit patients to schedule appointments online, help to re-confirm patients appoints, and in offering reference information on technical issues. A professional's Web site can also offer some insight into the philosophy and attitude of a specific office or practitioner.

Is there a need for Web presence? In most cases, absolutely, although how much commitment to internet presence must be determined on a case-by-case basis. The real question is how much one is willing to commit to the internet, and how much value it will return on a net value basis. Simply developing a Web site does not drive individuals to the site. Use of key words, linking to other Web sites, paying for placement on search engines, or numerous other methods must be employed if you want to get any value from your Web site. There is far more benefit in some industries than in others!